Netflix Replacing Chief Marketing Officer

Netflix has announced that they are searching for a new Chief Marketing Officer, after Leslie Kilgore vacated the position. Netflix was involved in some of the worst marketing mistakes in recent memory last year. The DVD by mail and online streaming company outraged customers with drastic price increases, and showed it had no idea what it was doing when it decided to spin-off part of their business into a new company called Qwikster, before swiftly abandoning the entire idea. For these reasons, Netflix is actually nominated for "Fail of the Year" at next week's Hex19 Awards.

Some aspects of the marketing strategy at Netflix have been very positive. The company has been a front runner in sponsoring new media projects, like podcasts and web series. I hope that whoever inherits the CMO position continues to place an emphasis on internet based advertising.

(via Engadget)